I’ve always enjoyed the 7 deadly sins as thematic material for art and literature. So I got a big kick out of the following use of the 7 sins to structure a narrative on bad web design. Its origin is a webinair by Seth Rosenblatt at the American Marketing Association. It came to me via a newsletter by Lynn Ericson from Ericson Mitchell. I hope you enjoy it as much as I did.
“The web design of this web site is horrible.” My daughter was rather annoyed. She had looked up the web site of a local bookstore because she wanted to call them about a book. All she needed was the phone number. Her irritation increased the more she had to click around to find such an obvious piece of information.
How many businesses get caught up with slick, flashy web design but forget to take care of basic information? How many times have you had to click Contact Us to get to a phone number? I’ve visited sites where the phone number or location are seriously buried.
If you want people to call you or locate your place of business, put that information in a prominent location on every page, and never beneath the fold. Consider other factors that contribute to visibility: contrast, font size and color, reverse type, and so forth.
Check out these business sites and see how long it takes you to find the phone number.
Analysis by Smart Alice Web Design & Photography, smart web design for businesses who want a unique and effective presence on the internet.
Copyright 2009, Alice Gebura, All Rights Reserved.