choclateOne of my all time favorite web sites is David Lebovitz, Living the Sweet Life in Paris. Lebovitz is an all star pastry chef. His web site/blog has fabulous food photos (I’ve included an example here). The images are superb – beautiful, professional photographs that instantly tell you this guy is serious about food and food quality. He uses those gorgeous photos to illustrate his various culinary adventures with ingredients and funky kitchen gadgets.

Why Should You Care About the Quality of Photos and Images on Your Web Site?rosary

If you are a film buff like I am, you know that a movie typically relies on visuals to relate 60% of the story. For example, let’s say a character is a devout Catholic. It would be heavy handed for the character to announce “I’m a devout Catholic.” Instead the director might, for example, zoom the camera in on a rosary placed on a table.

Much like a movie, a successful web site uses a combination of images and text to convey who you are and what you do. The art is in creating images that are meaningful, relevant, and tell the right story.

Analysis by Smart Alice Web Design & Photography, smart web design for people who want a unique and effective presence on the internet.

Copyright 2009, Alice Gebura, All Rights Reserved.

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