24. April 2012 · Comments Off on Web Site Templates · Categories: Business Issues · Tags: , , , , ,

“80% of what we perceive is visual information.”

A Web Site is Mandatory

Today, if you have a business, you need a web site to be taken seriously. Everyone realizes it and everyone wants a web site. But paying for a web site is expensive. It costs a lot because a skilled professional spends a lot of hours collating materials, creating a design, and programming the code behind it all.

Cutting Costs

There are less expensive alternatives to hiring someone to build you a custom web site. You could  write a blog, create a Facebook page, or use a template. This post investigates the pros and cons of using templates to create your web site.
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On March 15, 2012 I attended the Web Site Demolition Derby panel at the South by Southwest Music Festival. On the panel were:

The purpose of the panel was to critique musicians’ web sites.  Following  are my notes.

Biggest Mistakes

  • Text is too small
  • Auto playing music or other sounds
  • Built in Flash animations – Flash never looks as good as the first time you see it, the novelty wears off, and it doesn’t work on mobile devices
  • Your name or what you do is not immediately clear
  • Audio or video players don’t work
  • People hate you for putting them through extra clicks

Best Advice

  • Keep it simple
  • Build your web site to change frequently – treat your web site as living and breathing
  • Implement a 30 day, or less, news cycle
  • Make it unique – branding and identity are important
  • Reflect who you are
  • If you’re a performer, always provide a date your fans can look forward to
  • Immediately give your visitors something to play or watch
  • Text is just as important as photos

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