07. June 2012 · Comments Off on How Much Does it Cost? · Categories: Business Issues · Tags: , ,

Clients are always concerned about the cost of a web site.  Web site production is unfamiliar territory for most people and they don’t know what to expect.  This post helps you understand some of the factors that affect web site cost.  Here I discuss a custom web site designed and built specifically for you.  This post doesn’t cover WordPress web sites, WordPress blogs or commercial templates.

Think of paying for a web site as you would a car.  You can buy anything from a small scooter (simple web site) to a six figure sports car (Flash web site).  In other words, there’s something available for any budget.  Cars have been around for over 100 years and everyone has an idea how much car a certain amount of money will buy.

The difficulty with web sites is that people don’t yet have a good understanding of cost and value.  How do multiple columns, a lot of illustrations, an online store, video, or audio affect cost?  What functions do you need to see a direct pay back in your business and what functions are simply eye candy that won’t provide significant value?
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Two web sites caught my eye recently.

Blue Box Layout

The Guthrie Theater web site has a great layout. Blue boxes in all different sizes contain information, photos,  and a slide show.  The image below was captured in 2009.  Click on it to see how it has evolved today.

Home Page, Guthrie Theater

Innovative Navigation

The web site for artists Louviere + Vanessa: New Orleans is definitely outside the box. I love their images. To navigate the site you use your mouse to draw an arrow in the direction you want to go. You’ve got to try it and see what you think of it. It’s really strange, but I love the user interaction. If I were truly trying to find information, this might be a frustrating experience. But the site is an art gallery and it’s so much fun to wander through the gallery with this unusual navigation gizmo. Gotta find out how they do it!!

Louviere + Vanessa, web site

Analysis by Smart Alice Web Design & Photography, smart web design for businesses who want a unique and effective presence on the internet.

Copyright 2009, Alice Gebura, All Rights Reserved.