Clients are always concerned about the cost of a web site. Web site production is unfamiliar territory for most people and they don’t know what to expect. This post helps you understand some of the factors that affect web site cost. Here I discuss a custom web site designed and built specifically for you. This post doesn’t cover WordPress web sites, WordPress blogs or commercial templates.
Think of paying for a web site as you would a car. You can buy anything from a small scooter (simple web site) to a six figure sports car (Flash web site). In other words, there’s something available for any budget. Cars have been around for over 100 years and everyone has an idea how much car a certain amount of money will buy.
The difficulty with web sites is that people don’t yet have a good understanding of cost and value. How do multiple columns, a lot of illustrations, an online store, video, or audio affect cost? What functions do you need to see a direct pay back in your business and what functions are simply eye candy that won’t provide significant value?