“80% of what we perceive is visual information.”
A Web Site is Mandatory
Today, if you have a business, you need a web site to be taken seriously. Everyone realizes it and everyone wants a web site. But paying for a web site is expensive. It costs a lot because a skilled professional spends a lot of hours collating materials, creating a design, and programming the code behind it all.
There are less expensive alternatives to hiring someone to build you a custom web site. You could write a blog, create a Facebook page, or use a template. This post investigates the pros and cons of using templates to create your web site.
On March 15, 2012 I attended the Web Site Demolition Derby panel at the South by Southwest Music Festival. On the panel were:
The purpose of the panel was to critique musicians’ web sites. Following are my notes.
- Text is too small
- Auto playing music or other sounds
- Built in Flash animations – Flash never looks as good as the first time you see it, the novelty wears off, and it doesn’t work on mobile devices
- Your name or what you do is not immediately clear
- Audio or video players don’t work
- People hate you for putting them through extra clicks
- Keep it simple
- Build your web site to change frequently – treat your web site as living and breathing
- Implement a 30 day, or less, news cycle
- Make it unique – branding and identity are important
- Reflect who you are
- If you’re a performer, always provide a date your fans can look forward to
- Immediately give your visitors something to play or watch
- Text is just as important as photos