As a designer I’m always looking for visual inspiration. One place I find it is Flora in Winter at the Worcester Art Museum, an event where floral designers interpret various art works in the museum. It’s not just a matter of putting some flowers in a vase. The designer studies a painting for color, texture, line, movement, pattern, etc. and recreates the experience using floral material. This event takes place every February when I deeply appreciate all the plants and flowers I’ve missed since the first snowfall.
Interpretations can be rather literal, or they can be abstract. In any case, a successful designer creates a symbiotic relationship between the painting and the floral arrangement. The more we see of the painting in the floral design, the more we see in the painting itself. Below are highlights from this year’s Flora in Winter.
What does this have to do with web design you might ask. When I work with a client I observe who and what the business is about. My job and my challenge is to visually interpret what I find and create a web site design that reflects that.
Last but not least, a reminder that spring is just around the corner.
Photos by Alice Gebura Analysis by Smart Alice Web Design, smart web design for businesses who want a unique and effective presence on the internet.
Copyright 2009, Alice Gebura, All Rights Reserved.
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