01. April 2013 · Comments Off on Let the Buyer Beware · Categories: Developing Content for Your Web Site · Tags:

Today my client The Investor Advocate posted a remembrance of the great legal journalist Anthony Lewis, who died a week ago today. As a young man Lewis was greatly influenced by Justice Harlan Fiske Stone’s footnote to his opinion in U.S. v. Carolene Products Co., decided in 1938. You can read the details as they relate to Lewis in the post.

My job was to find an image to go with the post so I started by searching for anything related to the court case.
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Think twice before investing in a Flash web site.  This post explains why.

A web site is built with a bunch of code that a browser such as Internet Explorer or Firefox can translate into pictures and text to display on a computer.  HTML and CSS are the basic languages that accomplish this.  Other programming tools let you build slide shows, interactive forms, and so forth. One of the tools you can use to build an entire web site or parts of it is Adobe Flash. Flash is basically an animation program. Here are two examples of Flash built web sites:
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Do you like animation or flashy motion effects on a web site? In general, I don’t. A scrolling or jumping animation might catch my eye for a second, but it takes less than a second to click to another web site that isn’t so irritating.

I detest advertising.  Advertising invades our mind space without asking permission.  A web site with animated advertising reminds me of Mexican jumping beans!   Another annoyance is the pop-up that suddenly blocks what I’m reading, usually asking me to sign up for something.  I definitely won’t thanks to your annoying pop-up.

I do like:

  • Slide shows that I can control
  • Embedded videos when they are relevant, make me laugh, or teach me something. Video should be high quality and embedded on the page, don’t make me click to another site to watch it.

If you’re going to put something flashy on your site,  give control to the visitor. I don’t want to passively sit while something runs. That’s why I always click Skip Intro (you know what I’m talking about).

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choclateOne of my all time favorite web sites is David Lebovitz, Living the Sweet Life in Paris. Lebovitz is an all star pastry chef. His web site/blog has fabulous food photos (I’ve included an example here). The images are superb – beautiful, professional photographs that instantly tell you this guy is serious about food and food quality. He uses those gorgeous photos to illustrate his various culinary adventures with ingredients and funky kitchen gadgets.
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