10. October 2012 · Comments Off on Copyright & Licensing · Categories: Business Issues · Tags: ,

Deborah's blogSeveral years ago I built a website for my client screenwriter/poet Deborah George Streit.  Recently she decided to start a blog to publish a set of her short fiction pieces.  Part of the process for her was sorting out how to handle issues of copyright and sharing.  She worried about others seeing her work online and lifting it.  Also, she wasn’t sure how publishing specific work online was going to affect her ability to get that work picked up by other publishers.
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On March 15, 2012 I attended the Web Site Demolition Derby panel at the South by Southwest Music Festival. On the panel were:

The purpose of the panel was to critique musicians’ web sites.  Following  are my notes.

Biggest Mistakes

  • Text is too small
  • Auto playing music or other sounds
  • Built in Flash animations – Flash never looks as good as the first time you see it, the novelty wears off, and it doesn’t work on mobile devices
  • Your name or what you do is not immediately clear
  • Audio or video players don’t work
  • People hate you for putting them through extra clicks

Best Advice

  • Keep it simple
  • Build your web site to change frequently – treat your web site as living and breathing
  • Implement a 30 day, or less, news cycle
  • Make it unique – branding and identity are important
  • Reflect who you are
  • If you’re a performer, always provide a date your fans can look forward to
  • Immediately give your visitors something to play or watch
  • Text is just as important as photos

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