I learned about the Paste Magazine web site while in the car listening to Here and Now. The print edition of Paste Magazine ended for financial reasons in spite of winning national awards. The online edition continues but will switch from free to subscription this September. I was intrigued from a business perspective. Will an online subscription based magazine of this type fly? Its subject is popular music, not a big money making proposition these days, and its target audience is generic youth.
I checked out the site and loved it for the following reasons: